Marketing is an integral part of a business. Any activity that aims to sell whatever your company is offering goes under the category of marketing. Marketing is continuously evolving as new tools and trends are introduced regularly, as companies are always looking for creative and innovative ways to get the attention of potential customers.
No business plan is complete without a detailed marketing plan. The strategy must outline specific marketing approaches that are best suited to advertise your company.
SMS marketing is considered an integral part of a marketing strategy.
Benefits Of SMS Marketing
SMS is a quick, powerful and efficient communication tool. It is an excellent addition to the marketing strategy because it is a cost-effective way of reaching a wider audience.
Adding SMS marketing to your marketing plan is a brilliant choice because it always pays off.
High Open Rate
SMS marketing is an effective strategy because 98 % of the SMS messages are opened by the recipients. People check their phones when a notification of a new message pops up. Even if the recipients do not read the messages carefully, they do skim through them.
The open rate of the emails is about 20%, as many marketing emails go directly to the spam folder. Sending bulk SMS messages takes little time, and there is a high chance of getting the message across.
Cost-Effective And High ROI
Marketing is not cheap. Most forms of advertising like TV commercials, ads in the newspaper, etc. are pretty costly, and not every business has the luxury of a large marketing budget. Medium and small-sized companies often have trouble competing with elaborate marketing campaigns of big companies, and they look for cost-effective approaches.
SMS marketing is a suitable approach for organizations that do not have the luxury of a big marketing budget. Launching a timely SMS campaign can help reach a wide clientele and offer a great return on investment.
Flexible And Speedy
The business world is evolving and businesses have to adapt to new technologies and trends to stay in the competition. SMS marketing is flexible and can easily adapt to the changing trends of the market. It has zero lead-time and makes it possible to establish communication with the target audience within minutes. You can customize the number of messages you send, along with the text messages.
SMS marketing makes it possible for businesses of all sizes to stay ahead of the competition and quickly respond to the marketing efforts of the competition. You do not have to wait for designs or printing materials. Just write a concise text and send it out.
Strengthening Customer Engagement
Staying in contact with the customers is the key to their retention. SMS marketing makes it possible to engage with clients and offer a memorable customer experience. Clients prefer organizations that care enough about them to send personalized messages.
People prefer to invest in businesses that are easily accessible. Strong customer engagement is crucial for a high retention rate, and SMS marketing is one of the best ways to remind clients of what the business offers. Using SMS marketing is a smart choice because it gives clients an option of subscribing to the SMS stream. If the customers do not appreciate the communication then they can choose to opt out.
Effective marketing does not mean using as many platforms as possible. Companies often waste their marketing budget by using multiple marketing platforms because a scattered marketing campaign does not produce the desired results. SMS marketing makes it possible to do targeted marketing.
Targeted communication brings the cost of marketing down. SMS marketing is permission-based, so you are likely to send messages to people who have opted to choose your business over the others. Highly targeted communications result in effective marketing. You can personalize the messages from customer’s buying behavior, name or demographics.
Works Well With Other Marketing Types
SMS marketing is flexible and easy to pair with other marketing efforts. Using them with other marketing efforts delivers excellent results. You can use the SMS service to encourage people to follow your social media accounts and check out your website. Combining SMS service with other marketing approaches makes it possible to quickly get out the word of your new services or products.
A business plan is not complete without a marketing strategy, and to keep up with the changing trends and you must update and adjust it from time to time. SMS marketing offers the easiest and most effective way of establishing communication and achieving desired business goals.